Cross Promotions

To stand out from their competition in a crowded advertising marketplace, Toyota asked PMG/Aquatics to help them find professional athletes specifically linked to charity endeavors. The cross-promotional opportunity was immediately evident. Through Toyota's 'Engines of Change' Community Outreach Program, PMG/Aquatics helped Toyota link with professional athletes who were already involved and actively promoting charity causes including the Leukemia Research Foundation, Oceana.org, and even an athlete's very own 'Diversity-in-Swimming' initiative. PMG/Aquatics helped the athletes, athlete's charities, and Toyota collaborate their marketing efforts, PR efforts, and on-site management to create programs that achieved marketing success beyond what these entities could have done separately.

For these charities and Toyota, cross-promotion had the potential for a big marketing payoff and it worked. Oceana.org surpassed its one-year fundraising goal for their program in just 3 months! The Leukemia Research Foundation gained more local media attention than ever before for their annual event. And the Diversity-in-Swimming program has inspired an expansion into multiple events including swim meets and more charity events around the nation.

Whether your company is an industry leader like Toyota or an organization just trying to raise awareness, cross-promotions can help you reach your goals. Even the most budget-minded businesses can attract more customers with less effort through the right cross-promotional plan. When you join forces with other credible people or companies, reaching your market can be much easier and more efficient. Sharing cost, resources, staffing, and marketing efforts can help your company or organization reach your marketing goals faster and more efficiently.

PMG/Aquatics can help your company or organization find the right cross-promotional partner with similar marketing goals.